:root {
  --red: #c71920;
  --red-dark: #981218;
  --charcoal: #181a1d;
  --charcoal-2: #25282c;
  --grey: #646b73;
  --light: #f4f5f6;
  --line: #dfe2e5;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: white; color: var(--charcoal); font-family: Arial, Helvetica, sans-serif; }
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }
.topbar { padding: 10px 20px; color: white; background: var(--charcoal); text-align: center; font-size: 11px; font-weight: 800; letter-spacing: .13em; text-transform: uppercase; }
.site-header { height: 84px; padding: 0 clamp(22px,5vw,78px); display: flex; align-items: center; justify-content: space-between; border-bottom: 1px solid var(--line); background: white; position: sticky; top: 0; z-index: 20; }
.brand img { width: 205px; height: 65px; object-fit: cover; }
nav { display: flex; align-items: center; gap: 30px; font-size: 13px; font-weight: 800; }
.header-button, .primary-button { background: var(--red); color: white; border: 0; padding: 16px 22px; font-size: 13px; font-weight: 900; cursor: pointer; text-align: center; }
.header-button:hover, .primary-button:hover { background: var(--red-dark); }
.conversion-hero { display: grid; grid-template-columns: minmax(0,1.45fr) minmax(360px,.55fr); min-height: 720px; background: white; }
.hero-main { position: relative; overflow: hidden; display: grid; grid-template-columns: 1.1fr .9fr; }
.hero-copy { padding: clamp(70px,8vw,125px) 20px clamp(70px,8vw,125px) clamp(30px,7vw,110px); position: relative; z-index: 2; }
.eyebrow { margin: 0 0 20px; color: var(--red); font-size: 11px; font-weight: 900; letter-spacing: .16em; text-transform: uppercase; display: flex; align-items: center; gap: 10px; }
.eyebrow span { width: 30px; height: 2px; background: currentColor; }
h1,h2 { margin: 0; line-height: 1.01; letter-spacing: -.035em; font-weight: 900; }
h1 { font-size: clamp(54px,6.4vw,91px); max-width: 760px; }
h2 { font-size: clamp(38px,4.3vw,64px); }
.hero-subhead { margin: 26px 0 10px; max-width: 620px; font-size: 22px; font-weight: 800; line-height: 1.35; }
.hero-description { max-width: 600px; color: var(--grey); font-size: 17px; line-height: 1.7; }
.hero-checks { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }
.hero-checks span { padding: 10px 12px; border: 1px solid var(--line); font-size: 11px; font-weight: 900; text-transform: uppercase; }
.hero-equipment { position: relative; background: linear-gradient(135deg,#f4f5f6,#fff); display: grid; place-items: center; }
.hero-equipment img { position: relative; z-index: 2; width: 115%; max-width: 620px; filter: drop-shadow(0 28px 22px rgba(0,0,0,.25)); }
.red-rule { position: absolute; top: 0; right: 20%; width: 28%; height: 100%; background: var(--red); transform: skewX(-10deg); opacity: .08; }
.equipment-label { position: absolute; right: 0; bottom: 28px; padding: 13px 20px; color: white; background: var(--charcoal); font-size: 11px; font-weight: 900; text-transform: uppercase; letter-spacing: .1em; z-index: 3; }
.hero-form { padding: 42px; display: flex; align-items: center; background: var(--charcoal); }
.lead-form { width: 100%; display: grid; gap: 16px; padding: clamp(28px,4vw,52px); background: var(--light); color: var(--charcoal); box-shadow: 0 25px 60px rgba(0,0,0,.15); }
.compact-form { padding: 0; background: transparent; color: white; box-shadow: none; }
.form-heading span { color: var(--red); font-size: 11px; font-weight: 900; letter-spacing: .15em; text-transform: uppercase; }
.form-heading h2 { margin: 8px 0; font-size: clamp(27px,2.6vw,40px); }
.form-heading p { margin: 0; color: #a9afb5; font-size: 13px; }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 13px; }
label { display: grid; gap: 7px; font-size: 10px; font-weight: 900; letter-spacing: .1em; text-transform: uppercase; }
input,select,textarea { width: 100%; padding: 14px; border: 1px solid #cfd3d7; background: white; color: var(--charcoal); font: inherit; border-radius: 0; }
.compact-form input,.compact-form select,.compact-form textarea { border-color: #4d5258; background: #222529; color: white; }
.compact-form select option { color: var(--charcoal); background: white; }
input:focus,select:focus,textarea:focus { outline: 2px solid var(--red); outline-offset: 1px; }
textarea { resize: vertical; }
.privacy-line,.form-status { margin: 0; text-align: center; font-size: 11px; color: #9da4aa; min-height: 14px; }
.honeypot { position: absolute; left: -10000px; opacity: 0; }
.trust-band { display: grid; grid-template-columns: repeat(4,1fr); padding: 0 clamp(25px,6vw,95px); background: var(--red); color: white; }
.trust-band div { padding: 27px 25px; border-right: 1px solid rgba(255,255,255,.25); display: flex; align-items: center; gap: 14px; }
.trust-band strong { font-size: 27px; }
.trust-band span { font-size: 11px; font-weight: 800; text-transform: uppercase; line-height: 1.4; }
.problem-section,.why-section { padding: 115px clamp(28px,7vw,110px); }
.section-heading { max-width: 900px; }
.section-heading > p:last-child { color: var(--grey); font-size: 18px; line-height: 1.7; max-width: 680px; }
.service-layout { margin-top: 60px; display: grid; grid-template-columns: .9fr 1.1fr; min-height: 650px; }
.service-image { position: relative; display: grid; place-items: center; padding: 8%; overflow: hidden; }
.dark-image { background: var(--charcoal); }
.service-image img { max-height: 560px; filter: drop-shadow(0 30px 25px rgba(0,0,0,.4)); }
.service-image b { position: absolute; left: 0; right: 0; bottom: 0; padding: 17px; color: white; background: var(--red); text-align: center; font-size: 11px; letter-spacing: .08em; text-transform: uppercase; }
.issue-grid { display: grid; grid-template-columns: 1fr 1fr; background: var(--light); }
.issue-grid article { padding: 45px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.issue-grid article span { color: var(--red); font-size: 22px; font-weight: 900; }
.issue-grid h3,.why-grid h3 { font-size: 20px; margin: 16px 0 9px; }
.issue-grid p,.why-grid p { color: var(--grey); line-height: 1.65; font-size: 14px; }
.service-cta { grid-column: 1/-1; align-self: stretch; display: grid; place-items: center; margin: 25px 45px 40px; }
.fireplace-section { display: grid; grid-template-columns: 1fr 1fr; min-height: 650px; background: var(--charcoal); color: white; }
.fireplace-copy { padding: clamp(70px,8vw,125px); display: flex; flex-direction: column; justify-content: center; align-items: flex-start; }
.eyebrow.light { color: #ff6b70; }
.fireplace-copy > p:not(.eyebrow) { color: #b8bdc2; font-size: 18px; line-height: 1.7; }
.fireplace-copy ul { list-style: none; padding: 0; display: grid; gap: 13px; }
.fireplace-copy li::before { content:"✓"; color:#ff5258; margin-right: 12px; font-weight: 900; }
.white-button { margin-top: 22px; background: white; color: var(--charcoal); padding: 16px 22px; font-weight: 900; font-size: 13px; }
.fireplace-image { display: grid; place-items: center; padding: 9%; position: relative; background: #0e0f11; }
.fireplace-image img { width: 100%; }
.fireplace-image span { position: absolute; bottom: 35px; color: #aeb3b7; font-size: 11px; font-weight: 800; letter-spacing: .09em; text-transform: uppercase; }
.why-grid { margin-top: 60px; display: grid; grid-template-columns: repeat(3,1fr); border-top: 1px solid var(--line); }
.why-grid article { padding: 35px 45px 20px 0; }
.why-grid b { color: var(--red); font-size: 14px; }
.area-section { padding: 90px clamp(28px,7vw,110px); background: var(--red); color: white; display: grid; grid-template-columns: .8fr 1.2fr; gap: 70px; align-items: center; }
.area-tags { display: flex; flex-wrap: wrap; gap: 10px; }
.area-tags span { padding: 13px 17px; border: 1px solid rgba(255,255,255,.38); font-size: 12px; font-weight: 800; }
.bottom-form { padding: 110px clamp(28px,7vw,110px); display: grid; grid-template-columns: .8fr 1.2fr; gap: 80px; align-items: center; background: white; }
.bottom-form-copy > p:not(.eyebrow) { color: var(--grey); font-size: 17px; line-height: 1.7; }
.bottom-form-copy img { margin-top: 35px; border-left: 8px solid var(--red); }
footer { padding: 55px clamp(28px,7vw,110px); display: grid; grid-template-columns: 220px 1fr auto; gap: 35px; align-items: center; border-top: 1px solid var(--line); }
footer img { width: 210px; height: 75px; object-fit: cover; }
footer p,footer small { color: var(--grey); }
footer a { color: var(--red); font-weight: 900; }
footer small { grid-column:1/-1; }

@media(max-width:1050px) {
  .conversion-hero { grid-template-columns: 1fr; }
  .hero-form { padding: 50px clamp(28px,8vw,100px); }
  .compact-form { max-width: 760px; margin: auto; }
}
@media(max-width:850px) {
  nav a:not(.header-button) { display:none; }
  .hero-main,.service-layout,.fireplace-section,.area-section,.bottom-form { grid-template-columns:1fr; }
  .hero-equipment { min-height:500px; }
  .hero-equipment img { width: 85%; }
  .trust-band { grid-template-columns:1fr 1fr; }
  .why-grid { grid-template-columns:1fr; }
  .why-grid article { border-bottom:1px solid var(--line); }
  footer { grid-template-columns:1fr; }
}
@media(max-width:560px) {
  .topbar { font-size:9px; }
  .site-header { padding:10px 17px; height:76px; }
  .brand img { width:140px; height:50px; }
  .header-button { padding:12px; font-size:11px; }
  .hero-copy { padding:65px 24px; }
  .hero-equipment { min-height:390px; }
  .hero-form { padding:35px 22px; }
  .field-row,.issue-grid { grid-template-columns:1fr; }
  .trust-band { grid-template-columns:1fr; }
  .trust-band div { border-right:0; border-bottom:1px solid rgba(255,255,255,.25); }
  .problem-section,.why-section { padding:80px 24px; }
  .issue-grid article { padding:30px; }
  .service-cta { margin:22px 30px 30px; }
  .fireplace-copy,.area-section,.bottom-form { padding:75px 24px; }
}

.area-tags a{display:inline-flex;align-items:center;color:inherit;text-decoration:none;border:1px solid rgba(255,255,255,.22);padding:.7rem 1rem;border-radius:999px;transition:.2s ease}.area-tags a:hover{background:#fff;color:#181a1d}